(NBC News) -- Chipotle Mexican Grill is taking its annual Halloween celebration completely digital this year.
The 20th annual "Boorito" celebration will be virtual because of the pandemic.
"Boorito" is a burrito-themed costume contest that has, until this year, taking place at its restaurants on Halloween.
Instead, Chipotle will drop half a million buy-one-get-one entree deals on TikTok, Twitter, and Instagram from October 29 to October 31.
Turn on your notifications bc we're passing out 500K BOGOs for Boorito on Twitter, Insta and TikTok Oct 29-31. Use online or in the app any time on Halloween. ℌ𝔞𝔭𝔭𝔶 𝔅𝔬𝔬𝔯𝔦𝔱𝔬 𝔢𝔳𝔢𝔯𝔶𝔬𝔫𝔢. Terms: https://t.co/1HmW7QfVfH— Chi-vote-le (@ChipotleTweets) October 15, 2020
Fans will have to act fast and text the valid keyword to 888-222 before Chipotle's virtual "House of BOGO's" runs dry.
The BOGOs will only be redeemable on the Chipotle app or Chipotle.com on Halloween day.