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Chipotle Halloween special goes digital

(NBC News) -- Chipotle Mexican Grill is taking its annual Halloween celebration completely digital this year.

The 20th annual "Boorito" celebration will be virtual because of the pandemic.

"Boorito" is a burrito-themed costume contest that has, until this year, taking place at its restaurants on Halloween.

Instead, Chipotle will drop half a million buy-one-get-one entree deals on TikTok, Twitter, and Instagram from October 29 to October 31.

Fans will have to act fast and text the valid keyword to 888-222 before Chipotle's virtual "House of BOGO's" runs dry.

The BOGOs will only be redeemable on the Chipotle app or Chipotle.com on Halloween day.

Emilia Miles

Emilia Miles joined Fort Wayne’s NBC in September 2019 as a Social Media and Digital Content Manager. Emilia also serves as a producer. She’s a Fort Wayne native and graduated from Indiana University.

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